Now that we live in an age where customers are relying on their smartphone, laptop or tablet to assist them in the process of obtaining information about new companies and products that they are considering, having a clean and validated customer e-mail database has never been more important.
However, it can be difficult for a business to maintain their e-mail database over the course of time, since there is a natural degradation process that takes place. A contact list that is 100 percent accurate and valid today may not be tomorrow, especially as customers change their e-mail addresses, stop using their accounts and sign up by using accounts that are not accurate in the first place.
When a business refuses to utilise the assistance of an e-mail address checking and verification service, it becomes much more difficult to reach out to prospective customers. Whether you are trying to distribute a newsletter, a special offer or a digital flyer, you need access to accurate information about prospective clients.
Email List Degradation Rate
According to recent studies, a company’s contact list will naturally experience a 20 percent degradation rate each year and in some instances, this rate can rise as high as 30 percent. With so many other daily duties that need to be addressed, it can be difficult for a business to take the time to do what needs to be done.
That’s why e-mail address checking and verification services are so crucial. If a business cannot reach out to their customers in a timely fashion, this greatly diminishes their reputation and makes it much more difficult for them to differentiate themselves in a crowded marketplace.
You will be spending far too much of your valuable time sending messages to accounts that are dormant and worthless, as opposed to current accounts that can provide you with the ability to make sales. Instead of conversing with customers and closing sales, you’ll find that your messages are more likely to find their way to a spam folder.
Blocked By Email Service Provider
An e-mail service provider may even take the drastic step of suspending your account if you are found to be sending too many unwanted messages. Numerous providers are taking action to keep their clients from receiving e-mails that are linked to poorly planned marketing campaigns and it is important to enlist an expert service to keep your list up to date.
When you find yourself consistently struggling to maintain a clean and valid e-mail list, it is time to entrust this pivotal task to an experienced, professional service. By taking the time to curate a proper e-mail database, you ensure that your marketing campaign makes its way into the right hands and avoid the legal issues associated with the violation of data protection laws.
Proconnect Marketing is now offering a bulk email validation and cleaning service which is fast and cost effective.