Social Media and Telemarketing Work Well Together
When it comes to telemarketing, the basic approach has not changed in decades. However, it has become more difficult to telemarketers to reach potential clients for a number of reasons which is currently cutting into the productivity and results of telemarketing. The issue is a problematic one for business since branching out and using other methods of advertising is generally seen as expensive low responding and counter-productive. However, there is one form of marketing that has real potential in helping telemarketers reach their audience.
How Social Media Works
In the past decade, social media has changed the landscape of the internet. From Facebook to Twitter, LinkedIn, Google+ and more, this form of communication can help you find potential clients by connecting and engaging with them through discussion groups and with frequent updates. By being active in these groups, you can promote your business as a leader in the industry thanks to the information you provide.
While it will take a little time, social media provides the perfect platform to expand your efforts and find new customers. Here, you can offer helpful advice, share useful information and make your business efforts more visible. With so many businesses going online, you can really gain their trust and confidence by engaging with them as a business within their industry.
What social media does when you use it in the right way is broaden out your appeal and provide prospects with the ability to engage and interact with you which builds trust. The better you are at relating important, updated information that is useful, the easier it will be to create positive connections for your business.
The downside to your social media presence is that a direct sales approach generally does not work. Direct sales are too pushy for this type of format, so that is where telemarketing comes into play.
The Effects of Telemarketing With Social Media
Telemarketing is one of the most direct and efficient means to reach potential. Businesses that engage in telemarketing will most often reach the decision-maker of the company and get a very high return of investment if they follow the right path.
Both social media and telemarketing can work together since they are two ends of the same effort. Social media marketing can build up your business brand and awareness with potential customers while telemarketing provides a powerful means to convert your audience into business. By combining both efforts, you can multiply the number of fronts in your approach to reaching businesses to make them your customers.
By employing social media and telemarketing you can boost your conversion rates and broaden out your marketing strategies to include both the short term and long term benefits of reaching new customers. The better you can implement both, the greater your results will be. One prime example is combining the popular business social media site LinkedIn with a telemarketing approach that offers a powerful edge to your business efforts.