Have you ever flipped through the daily newspaper and saw an ad that really took your eye? Of course you have, but what is it you do about it afterwards? Did you cut out the ad and tell yourself that you would look into it more a little later, or did you promise yourself that you would come back to it just as soon as you were done with the sports section? There is a good chance that many of you went with one of those options, but we can almost guarantee that only a very small percentage actually followed through on the ad at a later time.
All of that is assuming that you actually noticed the advert in the first place. Many people have developed an advert blindness of sorts, with the brain somehow able to skip over the ads in favour of the new stories that you actually picked the paper up for in the first place. Furthermore, there are newspaper readers who become annoyed with the ads in their publication, especially when the placement of those ads means they have to jump forward 20 pages to finish off the story that they were so engrossed in.
It used to be that newspaper advertising was the gold standard in marketing for many businesses, but those days are almost totally gone. People are now reading their news online and using pop-up blockers and other tools to keep those pesky adverts at bay so that they can enjoy their news in peace. Reaching consumers in this way has become more difficult than ever, but reaching them by telephone has never been easier. The reality is that telemarketing has not only become more popular than newspaper ads, it has also become more effective.
It is much easier to sell to a potential customer when you can actually talk to them and answer any questions they may have. If you leave it up to the consumer to call you about a product or service after placing an ad in the newspaper, you may be sitting by the phone with nothing happening for quite some time. As great as newspaper ads once were, they can now no longer keep pace with more modern forms of marketing that fit with the technological advances made in recent years.