A good business is always on the lookout for new clients that they can sell to and forge long-term business relationships. This is not always easy when trying to work with established businesses, which is why startups are always considered very good prospects indeed. The problem here is that by using traditional methods, such as the phone book, of searching for those types of company’s means that they may not be found until such times as they have already availed themselves of all the services that they need. Trying to sell to them at that point is essentially the same as approaching a well-established business.
Ditch The Phone Book
The good news is that the phone book can now be ditched as a research tool, as there are companies out there who make it their business to sell a database that contains an updated list of startup businesses. Also included on these types of lists would be businesses that have changed their business model or who have new ownership looking to make some changes to who they but from moving forward. It is critical information that can help you get your foot in the door while they are still in the process of becoming established.
What is especially great about this type of data is that the information collected when compiling them runs incredibly deep. Rather than just a name and contact info, the database will have information about the industry the business in involved in, employee numbers and also a senior contact name. This makes segmentation and contact that much easier, which means time is not wasted contacting new businesses that simply do not have a need for the product or service that you are providing. If you are wasting time talking to those types of businesses, you are essentially creating a window for your competitors to go in and pluck away those that are a good fit.
All of the information in the database is regularly updated so that you have the most current information about each of the businesses on there. Any changes made to the businesses will become quickly apparent, which means you may have the opportunity to sell more than one product or service to them when those changes take place. It really is the perfect opportunity to get your foot in the door and start a business relationship with a new company from day one. That I something that is incredibly difficult to achieve from cold calling alone.
Get Ahead Of The Competition
There is a better than average chance that you have a large number of competitors all vying for a slice of the same pie. If you want to make sure that you get more than your fair share, you need to be proactive in the way that you go after new leads. Purchasing a database of new startup businesses is one excellent way to do that. While all of your competitors are using the tired old methods of tracking down new customers, you can be talking to the person in charge making new sales.
Contact Proconnect Marketing today to discuss and check availability of our new business startup database.