Now that we live in an age where customers are relying on their smartphone, laptop or tablet to assist them in the process of obtaining information about new companies and products that they are considering, having a clean and validated customer e-mail database has never been more important. However, it can be difficult for a…
What Is Content Marketing? Content marketing is a brand of marketing that involves promoting and selling contents that have been tailored to suit a particular audience in order to drive profitable interaction with customers. There are several definitions of content marketing depending on who is asking and who is answering but ultimately, the common factor…
It was in April 14, 2016 when the much awaited EU GDPR was adopted in the EU stage. After the recent day’s vote in the plenary session through the EU Parliament, GDPR has become an EU law and it will apply directly in every EU country, replacing the national and EU data protection legislation. The…
When it comes to finding the most effective small business marketing techniques, it all starts with an understanding of the ideal customer for your products. Once you know who the ideal customer is in terms of their age, gender, and interests you can start shaping the right techniques for you. The good news is that…
Social Media and Telemarketing Work Well Together When it comes to telemarketing, the basic approach has not changed in decades. However, it has become more difficult to telemarketers to reach potential clients for a number of reasons which is currently cutting into the productivity and results of telemarketing. The issue is a problematic one for…
Merry Christmas and a Happy New Year to all past, present and future clients of Proconnect. It’s been a great year at Proconnect with many new clients and some innovative new products and services added to our portfolio. We have also added some excellent new team members who joined Proconnect in 2015 who have been instrumental to…
When it comes to creating databases for your business efforts, it does take a little patience and determination to build them up to the point where they become truly profitable and accurate. Of course, there is no singular formula for creating a B2B database and it seems that there are as many variations as there…
The website is the heart of your online business. With so many people trying to make their websites as attractive and easy to navigate as possible, one factor that needs to be taken into account is how your website works on mobile devices. While the emphasis on mobile devices has been obvious for the past…
When it comes to running a successful business, the most important aspect is having customers purchase your products or services. Without customers, you will not make any sales, so finding them is your number one priority. Marketing your business is the primary way that companies find new customers which expands your profit margin. Here are…
For all types of businesses and organizations, the database for your marketing data, client or customer list is one that is vital to ensuring that your efforts thrive. However, over time it can become filled with outdated or useless information. There are a number of reasons for this, mostly having to do with customers or…