If you are looking to target households by affluence or make-up we recommend using profiled and modeled data.
We can build a bespoke database matching your requirements from our database of over 40 million household records.
- Initially generated from Census Data
- Overlaid with electoral roll, credit card applications; extended warranties and 70,000 random face to face home interview information to help get a better understanding of the household.
- Geo-demographics (i.e. a certain type of person lives in a certain type of house etc.)
- All records supplied have opted in to being contacted for marketing purposes.
We can profile your prospect by age, house size, income, property value and investment portfolio size amongst others.
Once we have built a bespoke database for you we will then screen your database against 7 different files to ensure the database is clean and compliant. These screens include Gone-away suppression file, Postal Address File, 3 different bereavement registers, Telephone Preference Service and Mailing Preference Service registers.