Now that we live in an age where customers are relying on their smartphone, laptop or tablet to assist them in the process of obtaining information about new companies and products that they are considering, having a clean and validated customer e-mail database has never been more important. However, it can be difficult for a…
What Is Content Marketing? Content marketing is a brand of marketing that involves promoting and selling contents that have been tailored to suit a particular audience in order to drive profitable interaction with customers. There are several definitions of content marketing depending on who is asking and who is answering but ultimately, the common factor…
It was in April 14, 2016 when the much awaited EU GDPR was adopted in the EU stage. After the recent day’s vote in the plenary session through the EU Parliament, GDPR has become an EU law and it will apply directly in every EU country, replacing the national and EU data protection legislation. The…
When it comes to finding the most effective small business marketing techniques, it all starts with an understanding of the ideal customer for your products. Once you know who the ideal customer is in terms of their age, gender, and interests you can start shaping the right techniques for you. The good news is that…
Social Media and Telemarketing Work Well Together When it comes to telemarketing, the basic approach has not changed in decades. However, it has become more difficult to telemarketers to reach potential clients for a number of reasons which is currently cutting into the productivity and results of telemarketing. The issue is a problematic one for…
Merry Christmas and a Happy New Year to all past, present and future clients of Proconnect. It’s been a great year at Proconnect with many new clients and some innovative new products and services added to our portfolio. We have also added some excellent new team members who joined Proconnect in 2015 who have been instrumental to…
Proconnect understands that there is nothing more important to a business than it’s reputation and part of this reputation is built on adherence to compliance and regulations. With data protection laws firmly under the spotlight currently you can rest assured that Proconnect is fully committed to providing compliant databases, leads and appointments. As part of…
The website is the heart of your online business. With so many people trying to make their websites as attractive and easy to navigate as possible, one factor that needs to be taken into account is how your website works on mobile devices. While the emphasis on mobile devices has been obvious for the past…
Keeping up the spirit and morale of the centre is very important to ensure customers are kept happy and performance targets are met. While there will always be trying times at the call centre, there are certain things that can be done to motivate the staff on a regular basis and ensure your customers and…
Why Lead Generation Works One of the most effective marketing tools is lead generation, the ability to draw in potential customers who have a real interest in the products or services that you provide. The effectiveness of gathering leads is certainly well know, but just how to do it and to exploit the knowledge that…