There’s no denying that direct marketing has evolved over the years. But just because it’s changed doesn’t mean it’s dead. In fact, direct marketing is more versatile than ever before. Thanks to advances in technology, businesses can now reach their target audiences through a variety of channels, including email, social media, and even mobile apps.…
From Wednesday the 9th of January 2018 new laws were introduced by the UK government to protect consumers from pension fraud by preventing certain methods of pension advice marketing contact to households within the UK. One of these methods included the use of cold calling to UK residential telephone numbers. Proconnect helped form the new…
Now that we live in an age where customers are relying on their smartphone, laptop or tablet to assist them in the process of obtaining information about new companies and products that they are considering, having a clean and validated customer e-mail database has never been more important. However, it can be difficult for a…
What Is Content Marketing? Content marketing is a brand of marketing that involves promoting and selling contents that have been tailored to suit a particular audience in order to drive profitable interaction with customers. There are several definitions of content marketing depending on who is asking and who is answering but ultimately, the common factor…
It was in April 14, 2016 when the much awaited EU GDPR was adopted in the EU stage. After the recent day’s vote in the plenary session through the EU Parliament, GDPR has become an EU law and it will apply directly in every EU country, replacing the national and EU data protection legislation. The…
When it comes to finding the most effective small business marketing techniques, it all starts with an understanding of the ideal customer for your products. Once you know who the ideal customer is in terms of their age, gender, and interests you can start shaping the right techniques for you. The good news is that…
Social Media and Telemarketing Work Well Together When it comes to telemarketing, the basic approach has not changed in decades. However, it has become more difficult to telemarketers to reach potential clients for a number of reasons which is currently cutting into the productivity and results of telemarketing. The issue is a problematic one for…
When it comes to creating databases for your business efforts, it does take a little patience and determination to build them up to the point where they become truly profitable and accurate. Of course, there is no singular formula for creating a B2B database and it seems that there are as many variations as there…
Proconnect understands that there is nothing more important to a business than it’s reputation and part of this reputation is built on adherence to compliance and regulations. With data protection laws firmly under the spotlight currently you can rest assured that Proconnect is fully committed to providing compliant databases, leads and appointments. As part of…
The website is the heart of your online business. With so many people trying to make their websites as attractive and easy to navigate as possible, one factor that needs to be taken into account is how your website works on mobile devices. While the emphasis on mobile devices has been obvious for the past…